Organic SEO: Why It Delivers 38% More Clicks Than Paid Results Article by a Professional SEO Coach Meelis Malk. SEO is a valuable strategy that enables you to acquire new customers and continuously promote your products and services online to drive more sales... How SEO works Search Engine Optimization, or SEO, is a critical component of digital marketing. It is the process of optimizing your website, its content, and its structure to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. The...