Google Successfully Deploys August 2023 Core Update – What Website Owners Should Do Next

Google has now completed the rollout of its August 2023 Core Update, affecting search rankings across various industries. In addition to this, Google had previously introduced two review updates in February and April of the same year, following a core update in March.

As part of the August core update rollout, Google made notable enhancements to its Search Central documentation, highlighting its ability to index CSV files. The official announcement of the completion of the August 2023 core update was made by Google Search Central. The update itself took approximately 16 days and three hours to be fully implemented.

The primary purpose of core updates is to fine-tune Google’s search algorithms, ensuring that they deliver more accurate and reliable search results. It is worth noting that the previous core update occurred in March 2023, while Google also introduced product review updates in February and April.

Interestingly, shortly after launching the August core update, Google expanded its Search Central documentation to explicitly mention its capacity to index CSV files.

Now, let’s discuss the essential steps that website owners should consider taking in response to this core update

Recognize That Your Pages Aren’t Necessarily Flawed: It’s crucial to understand that pages impacted by core updates may not necessarily be of poor quality. These algorithmic updates are primarily aimed at enhancing the overall assessment of content within the system.

Prioritize Quality Content: Google consistently advises site owners to focus on delivering high-quality content in response to fluctuations in search rankings. Quality content remains a fundamental factor in maintaining and improving search visibility.

Conduct a Thorough Audit: If you’ve noticed a dip in your search rankings, consider conducting a comprehensive audit to identify which pages have been most affected and the types of searches that have been impacted. This information can help you tailor your optimization efforts effectively.

Be Patient: It’s important to note that improving your website’s content and structure may not result in an immediate change in rankings. SEO improvements often take time to be fully reflected in search results.

Stay Informed and Monitor: Keeping yourself updated on the latest news regarding Google algorithm updates is crucial. Continuously monitor the effects of these updates on your website’s performance through website analytics tools. This proactive approach is essential for businesses that rely on maintaining a strong online presence.

In conclusion, the completion of Google’s August 2023 Core Update brings with it opportunities for website owners to adapt and refine their strategies. By focusing on quality content, conducting audits, and staying informed about Google’s algorithmic changes, website owners can navigate these updates effectively and maintain their online visibility.

Stay tuned!

Meelis Malk
Professional SEO Coach & Mentor