The AI in Business Trend Report 2023 by Jasper AI (pdf download)

Article by a  Professional SEO Coach Meelis Malk.

Jasper AI team alongside Omniscient Digital, surveyed 500 professionals across a wide spectrum of role levels, professional backgrounds and company sizes to learn the answers.

As this analysis suggests, the intersection between AI’s generative capabilities and its application in the business realm is heavily reliant on the nuanced person-to-person interactions.

The technology’s benefits are currently more pronounced in specific professional roles and specialties, while concerns such as factual accuracy, ethics, budgetary constraints, or a lack of technological know-how can pose barriers to adoption.

The engagement with or avoidance of generative AI is multifaceted, varying across users and non-users. Given its infancy, we stand on the leading edge of the adoption curve. Like any budding technology, the first wave of adopters often brings a mix of meticulous enthusiasts and guarded skeptics.

Both attitudes, in this case, are justified considering the transformative potential of this technology and its impending influence on the world — aspects we’re only just beginning to uncover. Bill Gates encapsulates the balanced perspective we need to maintain as generative AI’s utility and prevalence grow.

In his blog post, Gates advises, “We should counterbalance the apprehensions about AI’s negative implications — which are both comprehensible and legitimate — with its potential to enhance the quality of human life. To harness the full potential of this groundbreaking technology, we need to both mitigate the risks and extend the benefits to the broadest possible audience.”

Many of the users who contributed to this study appreciate the clear benefits of generative AI and employ it several times a week or even daily. A considerable number of professionals, including some non-users, hold a positive outlook on the technology’s future evolution and intend to embrace it eventually.

Importantly, both users and non-users alike acknowledge the irreplaceable value of human intervention in applying generative AI. They understand that humans are indispensable for editing outputs (for accuracy, bias, etc.), harnessing creativity to make the tools useful, and strategically applying intuition to maximize the utility of the generated content.

As the knowledge of generative AI proliferates at a rapid pace, an increasing number of people are primed to promote its benefits and engage in mitigating potential risks.

I’m optimistic that the adoption rate of generative AI in the business sphere will surge. Will look forward to tracking the evolving sentiments of users and non-users in the coming year. Thank you for your time, and I eagerly await our next interaction!

Stay tuned!

Meelis Malk
Professional SEO Coach & Mentor